All posts by: brandcasters

    The flat earth mindset is a mindset that, more often than not, ends up being a huge liability to the truth. Especially in the time of COVID-19 and coronavirus, it’s important that the truth be out there, and...
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  The global pandemic has taken a toll on all of us, and it is slowly weeding out poor leaders. In this episode, Bill Stierle and Tom talk about the recent Coronavirus fiasco and how Donald Trump is handling the...
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In the midst of an international crisis like a pandemic, the ways in which people are expressing empathy become much more apparent. People go out there and help out the businesses that won’t survive without their continued patronage because, at...
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  Along with the global health crisis we are experiencing around the world is the problem with the truth in crisis communication among our leaders. We are seeing a lot of poor communication about the Coronavirus that is continually spreading...
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There probably is no better way to show a leader’s competence than when they are handling a crisis. If they fail at it, then doubt and skepticism arise among the people, causing truth and trust to become casualties. Bill Stierle...
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A person in power has hijacked and purchased truth when it has deeply penetrated people’s beliefs and biases. No one has done that better than Donald Trump, who seems to be gaining strength among his supporters. Figuring out why he...
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  Part of being a leader is being a communicator. If you’re still in the running to become one, then it is important not to fall trap into slips of the tongue and ruin your chances. Expanding the last episode’s...
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  After winning the Nevada Caucuses, Bernie Sanders made a blunder during “60 Minutes,” where he commented on Fidel Castro’s literacy program. In this episode, Bill Stierle and Tom reflect on the situation, highlighting the important ways to uphold messaging...
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